skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This case study discusses how PLDT Philippines addresses the needs of small businesses, examining various market strategies and concluding with a SWOT analysis on its current positioning.

Highlights

  • PLDT SME Nation wishes to enhance SMEs in the Philippines through ICT and digital transformation to help them expand beyond borders. The service provider has set off on a three-year journey to transform itself into the country’s leading integrated provider despite strong capital expenditure it has incurred.

Features and Benefits

  • Assesses PLDT's positioning, marketing, pricing, and technology strategy.
  • Identifies key performances and solution offerings of PLDT.

Key questions answered

  • How is PLDT addressing SMEs in the Philippines?
  • What are PLDT's strategic segmentation and integrated bundles that cater to the needs of SMEs?
  • How PLDT can make support easier with its engagement and support services?

Table of contents

Summary

  • Introduction
  • Download 1: SME Case Study: PLDT Philippines

Recommended Articles

  • Consumer & Entertainment Services

    Telco loyalty programs are about more than improving churn

    ByNicole McCormick 07 Mar 2018

    Loyalty programs have long been held as key to indirect monetization for the communications service provider. Upcoming research from Ovum has verified that notion – loyalty schemes improve Net Promoter Scores (NPS – a measure of brand perception) and can help improve churn. They can also lead to net additions growth and can even earn revenues for the operator.

  • Service Provider Markets

    5G is here – almost – with the launch of Verizon 5G Home

    ByMike Roberts 01 Oct 2018

    Verizon 5G Home is a milestone in the telecoms market because it is the first large-scale commercial launch of broadband services based on 5G technologies, albeit not on a fully standardized version of those technologies.

  • Consumer & Entertainment Services, Service Provider Technolo...

    When Netflix runs out of steam

    ByRob Gallagher 05 Dec 2018

    Never underestimate the power of one big idea – and one company's ability to deliver on its promise. But no single idea has infinite potential. Sooner or later, Netflix will need to look beyond the limits of its current business model.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8935

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now