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The Smartphone Connections Forecast: 2015–20 projects smartphone connections, unique subscriptions, and penetration rates by total subscribers, population, and unique subscriptions for all regions and 67 major markets.


  • Ovum expects nearly 65% of global connections to be used through a smartphone by 2020, growing from 42% at the end of 2015. The emerging regions of Africa and Central & Southern Asia will drive growth in the smartphone market, with smartphone connections more than tripling by 2020.

Features and Benefits

  • Helps clients (especially handset manufacturers and software developers) to assess their investment needs for the forecast period.
  • Includes penetration rates by population and total subscriptions for all regions and 67 major country markets.

Key questions answered

  • How large will the smartphone opportunity be in 2020?
  • Where are the most attractive smartphone opportunities?

Table of contents


  • Introduction
  • Download 1: Smartphone Connections Forecast: 2015–20

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