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Introduction

This research provides cellular and Wi-Fi network usage data and insights for 4G LTE and 3G smartphone and tablet users in 15 top LTE markets and globally.

Highlights

  • The transition from 3G to 4G is driving huge increases in cellular data consumption. Android 4G smartphone users consumed an average of 2.4GB of cellular data in December 2014, more than double the 1.1GB used by those with Android 3G smartphones.
  • Smartphone and tablet users globally passed the landmark of 10GB of data consumption per user in December 2014. This includes Wi-Fi and cellular usage, and is up 51% from 6.9GB per user in January 2014.
  • Many smartphone users globally are buying larger monthly data plans than they need, which has led some carriers to launch "data rollover" features in a bid to gain market share.

Features and Benefits

  • Details how the transition from 3G to 4G LTE smartphones and tablets is driving huge increases in cellular data consumption.
  • Highlights the strategic importance of Wi-Fi as the dominant bearer of data traffic on smartphones and tablets.
  • Learn how the majority of smartphone users globally are using less than half of their monthly data plan, and how some carriers are addressing this to gain market share.

Key questions answered

  • What is the status of 4G LTE smartphone and tablet data consumption in 15 of the top LTE markets and globally?
  • How does the transition from 3G to 4G LTE smartphones and tablets impact monthly data consumption?
  • How does the distribution of users across data plan sizes change with the transition from 3G to 4G LTE?
  • How does Wi-Fi usage on smartphones and tablets compare to cellular usage, and how doe usage change with the migration from 3G to 4G LTE devices?

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