skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Swisscom has been gaining ground in the smart care/assisted-living space through the sale of personal emergency response systems (PERSs), which enable elderly individuals to call for help in an emergency simply by pushing a button.


  • This case study explores the business model and commercial approach adopted by Swisscom to help seniors feel safe while living independently, allowing their relatives and caregivers to rest assured.
  • SmartLife Care serves as an alarm system for seniors. Swisscom has no ambition to go beyond this niche market by integrating connected devices and services that deviate from providing emergency response services.
  • Swisscom has adopted a simplified commercial strategy and a consultative sales approach to facilitate the process of deciding to purchase SmartLife Care.

Features and Benefits

  • Analyzes how Swisscom's SmartLife Care solution has been able to withstand the company's withdrawal from the smart home security market.
  • Evaluates how Swisscom has developed a comprehensive assisted-living approach for personal emergency response services.

Key questions answered

  • Why has the development of a comprehensive product portfolio that is easy to use and adaptable to the preferences of the user and buyer has been instrumental in Swisscom's success?
  • How has the implementation of a consultative sales approach, both directly and through specialized partners, been crucial in guiding customers and propelling sales?

Table of contents


  • In brief
  • Ovum view


  • Recommendations for vendors and service providers (SPs)

Using Swisscom SmartLife Care to age at home

  • Setting the business context
  • Bringing the strategy to life
  • Outcome assessment


  • Methodology
  • Author

Recommended Articles

  • Internet of Things

    IoT Investments Tracker: 1Q20

    By Alexandra Rehak 17 Feb 2020

    This tracker provides an updated list of investments and acquisitions in the IoT space by companies in the technology, telco (CSP), and the consumer electronics or industrial segments.

  • Consumer & Entertainment Services

    Social Media Tracker: 2H19

    By Smita Sharma 17 Feb 2020

    The tracker summarizes recent announcements by social media companies. Announcements can be filtered by announcement type, region, country, company name, and service type. The tracker also provides detailed KPIs and projections for key social media players, covering metrics including users, traffic, and revenues.

  • Service Provider Markets, Consumer & Entertainment Services

    France: Mobile, Broadband, TV, and OTT Video Forecasts: 2019–24

    By Diana Gorelik 17 Feb 2020

    The France: Mobile, Broadband, TV, and OTT Video Forecasts: 2019–24 provides subscription and revenue forecasts for major French telecoms and media markets covering mobile, fixed broadband, fixed voice, pay TV, TV advertising, and OTT video.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now