skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Orange wants to gain ground in the IoT market. By 2018, the French operator expects to generate €600m ($636m) in revenue from IoT opportunities in connectivity, hardware, and services, monetizing as well the data generated by all these opportunities.


  • Orange has developed a high-value subscription model for the smart home.
  • Orange's smart home strategy focuses on eliminating current adoption barriers and bringing new customers on board.

Features and Benefits

  • Assesses how Orange plans to gain ground in the IoT market.
  • Explores how Orange was able to create a business model based on managed services.

Key questions answered

  • How has Orange simplified the customer journey by building a tailored experience?
  • How has Orange developed a high-value subscription model for the smart home?

Table of contents


  • In brief
  • Ovum view


  • Recommendations for service providers

Orange Homelive's managed service approach for the smart home

  • Setting the business context
  • Bringing the strategy to life
  • Outcome assessment


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now