skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Google took a big step into the smart home world with the acquisition of Nest Labs in 2014, a smart home device manufacturer with a lucrative business platform based on value-added products and a rich ecosystem of partners and developers.


  • Google’s core corporate strategy revolves around access to information. To propel this strategy in the home sphere, the company launched Google Home, an artificial intelligence (AI) enabler for the smart home that takes Google’s search engine and information services to the next level, offering as well a tool to automate connected products and services.

Features and Benefits

  • Evaluates how the Works with Nest program generates lucrative sales cycles for Nest and its partners.
  • Assesses Nest’s capacity to offer a seamless integration of devices, platforms, and services.
  • Analyzes Nest’s capacity to accommodate the needs of each type of partner.

Key questions answered

  • Why has the company’s overall approach to the smart home been volatile and diffuse?
  • How is Nest providing savings on energy bills and insurance premiums?

Table of contents


  • Introduction
  • Smart Home Case Study: Google

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now