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Pandora is getting a new lease on life. US-based SiriusXM has just completed its acquisition of the music streamer for $3.5bn.


  • Pandora's active-user base stood at 68.8 million at the end of September, a metric that was down 6.6%, from 73.7 million 12 months earlier.

Features and Benefits

  • Assesses the opportunities for Pandora under the ownership of SiriusXM.
  • Examines cross-promotional opportunities for both services and how the two can operate in partnership with each other.

Key questions answered

  • What plans has SiriusXM for Pandora?
  • What are the key new opportunities for Pandora under SiriusXM ownership?

Table of contents

Ovum view

  • Summary
  • New opportunities for Pandora under SiriusXM ownership
  • Cross-promotion opportunities for the two services
  • Bigger audience for new promotions


  • Author

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