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As CSPs roll out new digital service offerings, they must identify efficient ways to sell these services. They still struggle to launch new services due to the complexity associated with creating telecoms products and services. Inconsistent product definition and the storage of configuration and pricing information across multiple channels and data stores can negatively impact marketing, quoting, ordering, and provisioning processes. These challenges affect the CSPs' ability to derive revenues quickly from new offerings released to the market. To overcome these challenges, CSPs need to discover effective, consistent, and robust methods that deliver more productive sales across all channels. Sigma's CPQ (Configure Price Quote) product has been developed to accelerate CSPs' sales and marketing operations. It comes pre-integrated with an enterprise-wide product catalog to simplify the creation of new services, and to improve accuracy and the timeliness of delivery.

Key messages

To improve sales processes and reduce order fallout, CSPs must improve their quoting and ordering processes.

Sigma's CPQ product enables CSPs to deliver sales operations more efficiently by using a centralized catalog system that ensures that services are ordered using up-to-date quotes.

The product catalog (known as the Sigma Catalog) comes pre-integrated with Sigma CPQ and serves as the central location for all product and service pricing and configuration data across the business.

Sigma CPQ can be sold and used irrespective of the underlying catalog or CRM platform used by the operator.

It supports sales processes occurring on all channels (including assisted and unassisted channels) as well as all customer segments – B2B, B2C, and B2B2C.

Partnerships underpin the vendor's success, accounting for about 20% of its revenues. These include partnerships with systems integrators like InfoSys, NTT Data, Tech Mahindra, and Wipro, as well as CRM providers like Salesforce and Microsoft.



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