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Over the past three years, the networking industry has been broadly investing in and introducing software-defined WAN (SD-WAN) platforms and services. Service providers have tested, trialed, and now widely offer managed network services based on vendors’ SD-WAN technologies.


  • Towards the end of 2018, SD-WAN service matured to a new level. More vendors have launched new offers, introduced enhanced or new features, and service providers added more managed SD-WAN flavors. The market is maturing and many enterprise early adopters have become more knowledgeable about the platforms and services, their own requirements, and what aspects of SD-WAN are most important to their business.

Features and Benefits

  • Learn more about the maturation of SD-WAN services for the customers, vendors, and providers. Understand how the early days of pilots and trials is now moved to scalable deployments and simpler offerings.
  • Understand more about the trends that is driving current investment in SD-WAN for customers, vendors, and providers as well as what is needed to ramp adoption beyond the early adopters.

Key questions answered

  • What has changed with SD-WAN services in the last year?
  • What should the vendors and providers do to address some of the changes, demands, and trends among customers?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors
  • Recommendations for service providers

Customer demand spread across DIY, managed, and co-managed

  • As customer adoption develops, appreciation for managed services grows
  • Managed-services wrapper still a work in progress
  • Many customers look for partially managed or co-managed offerings

Most providers will have multiple SD-WAN offerings and platforms

  • Providers need to address different segments, features, and bundles
  • Early service offerings were too complex and costly

Customer demand has matured

  • SD-WAN has evolved beyond its early value and benefits
  • Customers of all sizes demand simplification


  • Methodology
  • Further reading
  • Author

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