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From omnichannel to channel-less: this report highlights the latest thinking and developments of SAP Hybris, including the recent acquisition of Gigya.


  • SAP Hybris displays its visionary thinking at the SAP Hybris Summit in Barcelona.
  • SAP Hybris and Gigya tackle GDPR head on.
  • SAP Hybris and Celonis provide a practical means to rapidly enhance the omnichannel process landscape.

Features and Benefits

  • Highlights the latest visionary thinking from SAP Hybris and its persistent relevance to ever changing consumer behaviors.
  • Discusses how SAP Hybris' acquisition of Gigya provides a solution that will facilitate GDPR compliance.
  • Reveals how the partnership with Celonis introduces a process mining capability that can greatly accelerate process improvement.

Key questions answered

  • What is new at SAP Hybris and how can that help enterprises engage more effectively with their customers?
  • How can the acquisition of Gigya help enterprises tackle the challenge of GDPR compliance?
  • What is process mining and how can it help enterprises accelerate customer-driven digital transformation?

Table of contents

Ovum view

  • Summary
  • From omnichannel to channel-less
  • From vision to practicality – SAP Hybris and Gigya tackle GDPR head on
  • SAP Hybris and Celonis provide a practical means to rapidly enhance the omnichannel process landscape
  • SAP Hybris Microservices Factory running on SAP Cloud Platform accelerates adaptation if best practice is followed


  • Further reading
  • Author

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