skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


SAP has reorganized and refocused all its development resources on its new moonshot, the Intelligent Enterprise, and SAP C/4HANA is the catalyst.


  • SAP's C/4HANA announcement at Sapphire Now is a clear statement of intent to deliver modern solutions and a positive customer experience and act as the catalyst for what SAP refers to as the Intelligent Enterprise.
  • The Intelligent Enterprise is SAP’s rallying cry and an ambitious moonshot.

Features and Benefits

  • Explains why enterprises that have not considered SAP as a potential front-office application provider should re-evaluate the company now that it has a credible customer engagement platform.
  • Discusses how SAP has revamped its focus for application development around the concept of the Intelligent Enterprise and its new customer experience solution, SAP C/4HANA.

Key questions answered

  • How has SAP evolved and simplified its enterprise applications portfolio?
  • What is C/4HANA and what is its potential value to an enterprise seeking to develop a coherent omnichannel platform?

Table of contents

Ovum view

  • Summary
  • SAP's new moonshot – the Intelligent Enterprise
  • SAP C/4HANA is the catalyst for the Intelligent Enterprise
  • Forget CRM and think CEP


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now