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Introduction

RSA is readying a renewed push in both the governance and security markets, seeking to leverage cross-sell opportunities.

Highlights

  • Governance, core, and edge security are on offer under one roof.

Features and Benefits

  • Explains where RSA sits with the new Dell-EMC business.
  • Describes how the four separate pillars of RSA have evolved and can work together.

Key questions answered

  • How can RSA's Fraud business contribute to the development of a B2C IAM offering?
  • What constitutes core and edge security, and does RSA have both?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

RSA has simplified its branding

  • Archer, SecurID, and NetWitness are RSA’s three key brands
  • RSA made its name with hardware security tokens

RSA has four overarching brands

  • RSA SecurID Suite is its brand for all things identity
  • RSA NetWitness Suite is threat detection and response
  • RSA Archer Suite is a strong brand in GRC

RSA is positioned to expand into B2C identity

  • Cross-fertilization between fraud and identity intelligence has potential

Appendix

  • Further reading
  • Author

Recommended Articles

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