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During the past year, many providers have announced new hybrid WAN offerings, with SD-WAN being the popular service offer. SDN/NFV technology is providing the platform for expanding new launches with trials and proof-of-concept deployments. Retail customers of all kinds are adopting these new services more than other verticals.


  • Although cost remains one of the primary drivers for network service changes in retail, it is only one of many factors motivating adoption.

Features and Benefits

  • Learn why retail has been adopting and deploying SD-WAN.
  • Find out what makes retail an ideal environment for this adoption.

Key questions answered

  • Why is retail so interested in SD-WAN services?
  • What conditions and service requirements make retail so interested in SD-WAN?

Table of contents

Ovum view

  • Summary
  • Retail is under major pressure as it has been disrupted
  • Cost is just one of the motivating factors
  • Retail environment has multiple networks and cloud services
  • Other verticals are not far behind in realizing the value of more flexible networking and better application performance


  • Further reading
  • Author

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