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Report finds paid for streaming edges free listening in three of the four Nordic countries


  • Sweden had the highest share of total consumers that paid to stream, at 51%, ahead of Norway, at 50%. Both countries' shares increased, from 48% in 2017.

Features and Benefits

  • The research note details the results of a study by Polaris Nordic on streaming in the Nordics.
  • The note illustrates the differences in streaming by paid and free as well as other findings of the report.

Key questions answered

  • What share of consumers in Sweden use paid for streaming tiers as opposed to free tiers?
  • How does radio rank to streaming in terms of music discovery in the four Nordic countries?

Table of contents

Ovum view

  • Summary
  • Recorded-music streaming in the Nordics
  • YouTube and Spotify the Nordic streaming leaders
  • Radio still the leading source for music discovery


  • Author

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