skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Two years after the launch of Indian mobile entrant Reliance Jio in September 2016, Ovum is reviewing the operator's progress and its impact on India's telecommunications market.


  • Two years after launch, in 1H18, RJio took a 20.5% share of the market's total mobile service revenue, putting it in the No. 2 place, after Bharti Airtel.
  • The pan-Indian 4G provider has triggered a trend of heavy data use through its offer of unlimited data plans.
  • In a highly competitive market, RJio's success is due to the operator's popular loyalty program, Prime Membership, launched in February 2017.

Features and Benefits

  • Learn about RJio's impact on India's mobile market.
  • Understand RJio's strategy and the steps it took to establish itself in a highly competitive market.
  • Understand how a new entrant can have an impact on established incumbent operators.

Key questions answered

  • How is Reliance Jio faring in the Indian mobile market?
  • How has the industry been affected by RJio's launch, and what is the outlook?

Table of contents

Ovum view

  • Summary
  • RJio reaches 20.5% market share two years after launch
  • Triggering heavy data use with unlimited data plans
  • RJio's success hinges on Prime Membership loyalty program
  • Achieving scale by transforming the unaddressed feature-phone segment
  • Consolidating household spending on communications and entertainment services


  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets

    Spain (Country Regulation Overview)

    By Smita Sharma 16 Jan 2020

    The Spanish telecoms regulator, the CNMC, has completed public consultations over the past year on wholesale markets, including the broadcasting signals market and the market for terminating voice calls in individual fixed networks.

  • Service Provider Markets, Consumer & Entertainment Services

    Morocco: Mobile, Broadband, TV, and OTT Video Report

    By Srushti Ghisad 16 Jan 2020

    This is an update on the Morocco market, covering mobile, fixed broadband, TV, operator initiatives, consumer market trends, and regulation. It includes subscription forecasts for mobile and fixed broadband.

  • Service Provider Markets

    Indonesia (Country Regulation Overview)

    By Inderpreet kaur 15 Jan 2020

    This research provides a detailed overview of regulations and laws governing the telecommunications and media market in Indonesia. It discusses spectrum policy and licensing in various frequency bands, the country's national broadband plan, the regulator's position on issues such as net neutrality and consumer data protection, and various other regulations governing the wholesale and retail telecommunication services.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now