skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Two years after the launch of Indian mobile entrant Reliance Jio in September 2016, Ovum is reviewing the operator's progress and its impact on India's telecommunications market.

Highlights

  • Two years after launch, in 1H18, RJio took a 20.5% share of the market's total mobile service revenue, putting it in the No. 2 place, after Bharti Airtel.
  • The pan-Indian 4G provider has triggered a trend of heavy data use through its offer of unlimited data plans.
  • In a highly competitive market, RJio's success is due to the operator's popular loyalty program, Prime Membership, launched in February 2017.

Features and Benefits

  • Learn about RJio's impact on India's mobile market.
  • Understand RJio's strategy and the steps it took to establish itself in a highly competitive market.
  • Understand how a new entrant can have an impact on established incumbent operators.

Key questions answered

  • How is Reliance Jio faring in the Indian mobile market?
  • How has the industry been affected by RJio's launch, and what is the outlook?

Table of contents

Ovum view

  • Summary
  • RJio reaches 20.5% market share two years after launch
  • Triggering heavy data use with unlimited data plans
  • RJio's success hinges on Prime Membership loyalty program
  • Achieving scale by transforming the unaddressed feature-phone segment
  • Consolidating household spending on communications and entertainment services

Appendix

  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now