skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Rackspace was founded in 1998. In the 20 years since, it has evolved from a managed hosting provider into a cloud services provider, focusing on managed cloud, both public and private.


  • Years of experience running its own and other companies' clouds in its data centers have honed Rackspace’s managed services skills. As it looks to deliver a mix of services to larger midmarket European customers, it is moving into a new competitive landscape.

Features and Benefits

  • Helps customers understand how acquisitions and shifting attitudes to public cloud are changing the shape of a well-known IT services provider.
  • Find out what capabilities Rackspace has for helping enterprises adapt to a new world of hybrid IT environments.

Key questions answered

  • How can Rackspace secure its position as a provider of managed IT services for the next 20 years?
  • Why should midsize European enterprises consider Rackspace to help manage their multi-cloud needs?

Table of contents

Ovum view

  • Summary
  • Rackspace has had to evolve with the market to stay relevant
  • Acquisitions have helped Rackspace cover all the cloud bases
  • Managed cloud services mean more than Fanatical Support


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now