skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This report provides detail on how Quadient is transitioning from customer communications management to customer experience and the specific role it can play in orchestrating customer communications.


  • From CCM to CXM, Quadient plots a credible path forward.
  • Enterprises must adopt a holistic approach to CXM.
  • Quadient can enhance its CXM credentials and increase its value.

Features and Benefits

  • Identifies Quadient Customer Communications Management's capabilities and how they can be used to orchestrate communications to enhance the customer experience.
  • Analyzes how Quadient can help enterprises improve their customer communications from both a compliance and customer experience standpoint.

Key questions answered

  • How can Quadient help enterprises ensure their customer communications are compliant with regulations?
  • How is Quadient planning to add more value in the customer experience field?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for Quadient

From CCM to CXM, Quadient plots a credible path forward

  • Quadient has a successful customer communications management heritage
  • Quadient will develop CXM capabilities in three stages

Enterprises must adopt a holistic approach to CXM

  • Digital transformation progress in CXM space has stalled
  • CXM starts with the customer and requires a holistic approach

Quadient can enhance its CXM credentials and increase its value

  • The rise of the CEP to support channel agnostic CXM offers potential for Quadient
  • The sweet spot for Quadient is: Customer Experience Communications Orchestration
  • CXM is an ecosystem play and Quadient's open architecture and API integration approach is the right one


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now