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Pure Storage is 10 years old on October 1, 2019, and at its annual customer event, Pure//Accelerate, it made a series of announcements that demonstrated it is still disrupting the storage market.


  • Pure Storage announced the general availability of its new tier-two storage all-flash array, FlashArray//C.
  • The FlashArray//C is built as a specific new storage class for flash to support the tier-two applications with a latency of 2–4ms, which means it will not cannibalize the FlashArray//X that is designed for tier-one applications with latency requirements as low as 100µs.

Features and Benefits

  • Discover more about DirectMemory Cache, a new product that introduces a new high-performance use case that can be added nondisruptively.
  • Understand how Pure Storage can make solid-state technology comparable with spinning media and change the market.

Key questions answered

  • How is Pure Storage different from other storage vendors?
  • What is the key to Pure Storage's success?

Table of contents

Ovum view

  • Summary
  • Making solid-state technology comparable with spinning media will change the market
  • DirectMemory Cache introduces a new high-performance use case that can be added nondisruptively
  • Cloud Block Store provides the persistence of S3 and the performance of flash


  • Further reading
  • Author

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