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Introduction

In a complex digital media landscape, publishers face two core challenges: the integration of UGC in professional newswires and the automation of digital asset workflows across multiple channels. These challenges are driving them to cloud-based digital asset management (DAM) solutions.

Highlights

  • In 2015, the volume of global digital content (files, pictures, texts, and videos) is expected to reach 8,591 exabytes, with user-generated content accounting for 79% of total data repositories. As global publishers steadily enhance paid content and pay-as-you-read business models, reducing their dependence on traditional print publications, they are focusing on integrating rich media content to expand their digital footprint.

Features and Benefits

  • Explains the push-pull market synergies spurring investment in cloud-based DAM.
  • Understand why vendors are increasing their investments in DAM solutions.

Key questions answered

  • What is driving publishers to use DAM solutions?
  • How can DAM solutions help publishers in the complex digital media landscape?

Table of contents

Ovum view

  • Summary
  • Push-pull market synergies spur investment in cloud-based DAM solutions
  • Partner-based multichannel publishing and asset production integration become standard propositions
  • DAM helps to streamline costs and expand the digital media footprint

Appendix

  • Author

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