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For businesses looking to mine data, privacy features offered within products and applications are often seen as a barrier to creating a unified view of customer and employee behaviors. However, this view disregards the business benefits that can stem from systematic focus on data privacy and security.


  • Data privacy is not mutually exclusive with the strategic goals of enterprise-wide information management or analytics.
  • Carefully planned mechanisms for privacy can empower individuals in their work, and help foster the sharing of innovative ideas.
  • Privacy-positive practices, including "Privacy by Design," can fuel business performance by fulfilling security and data control needs.

Features and Benefits

  • Analyzes the current misconceptions regarding personal data privacy, information management, and analytics within the enterprise.
  • Evaluates the many similarities between individual data privacy principles and widespread enterprise goals for data security and control.
  • Explores the impact that data collection and analytics have on worker performance and the creation of high-value ideas.
  • Identifies the user-experience difficulties that stem from not making privacy a default part of the technology use process.

Key questions answered

  • Why is personal data privacy a natural and beneficial application of enterprise information management practices and technology?
  • How can lack of transparency in data collection and analytics stifle beneficial employee behaviors such as the sharing of innovative ideas?
  • How can organizations help build a strong enterprise-wide culture of data stewardship by respecting certain privacy principles?
  • What regulatory changes affect data privacy within the enterprise, and how can organizations prepare themselves for future compliance?
  • What are the "Privacy by Design" principles, and how can they benefit organizations in the long term?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Privacy is not mutually exclusive with the goals of information management

  • There are many misconceptions about the nature of privacy and security
  • Privacy is difficult today (because it is meant to be)
  • A new paradigm is possible – and desirable

Well-planned privacy empowers people and ideas

  • Personal privacy: A core requirement for innovation?
  • Transparency should be a key feature within the enterprise

Privacy-positive practices can fuel profitability

  • Building privacy capabilities today can prepare for the shifting data management needs of tomorrow
  • Privacy by Design: Good for the individual, good for business performance


  • Methodology
  • Further reading
  • Author

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