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Introduction

Ovum has picked out three key trends that both primary and secondary music industry players should take note of if they want to benefit from digital music in 2017.

Highlights

  • Subscriptions will account for the majority of digital music revenue in 2017.
  • A hidden music service price war has started.
  • New hardware, voice-controlled software, and bundled services will boost home music consumption.

Features and Benefits

  • Ovum has picked out three key trends that both primary and secondary music industry players should take note of if they want to benefit from what is now being seen as an industry on the up.
  • The note explains what is behind the rise in subscriptions and why the growth will continue in 2017 and beyond.

Key questions answered

  • Why will subscription services account for the majority of digital music revenue in 2017?
  • Why will the 9.99 price point no longer be the standard?

Table of contents

Ovum view

  • Summary
  • Subscriptions will account for the majority of digital music revenue in 2017
  • A hidden music service price war has started
  • New hardware, voice-controlled software, and bundled services will boost home music consumption

Appendix

  • Further reading
  • Author

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