skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This reports examines how operators are monetizing mobile prepaid data services through innovative tariffs. It also examines innovative loyalty tariff strategies, leveraging Ovum's Pricing Innovation Radar. We limited our case studies to MNOs.

Highlights

  • Prepaid plans are have grown in sophistication in the past couple of years. They are converging with postpaid plans in terms of what they both have as inclusions. Prepaid tariff strategies today are not that different from postpaid ones.
  • We expect more innovation around loyalty programs in 2017 as prepaid-led operators in particular invest to keep users on their network and not churn to those of their rivals.
  • Above all, we continue to see content emerging more and more in prepaid offers, even to the point that content is “now a must” in most markets for prepaid as well as postpaid users.

Features and Benefits

  • Examines and analyses innovative ways operators are monetizing mobile prepaid data services.
  • Assesses innovative loyalty tariff strategies, leveraging Ovum’s Pricing Innovation Radar.

Key questions answered

  • How are operators charging for mobile data in prepaid plans?
  • How do operators leverage mobile video in prepaid plans?

Table of contents

Summary

  • Introduction
  • Download 1: Prepaid Tariff Monetization Strategies

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now