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Competition is increasing in the US prepaid wireless segment as the whole wireless segment evolves. Changes have resulted in prepaid and postpaid competing much more closely with one another.


  • Cricket is the first prepaid operator to launch a loyalty program in the US.
  • Loyalty programs are making a resurgence in the US, including new programs from AT&T and T-Mobile, which makes it more likely these offers will proliferate in the face of increased competition.
  • In introducing Cricket Rewards, Cricket is looking to have more of a relationship with its customers as a way to induce loyalty.

Features and Benefits

  • Learn about the features of Cricket’s loyalty programs, Cricket Rewards, Refer A Friend, and GroupSave.
  • Compare rewards programs available in the US wireless market.

Key questions answered

  • How is Cricket reacting to the increased competition in the US wireless prepaid segment?
  • How does Cricket Rewards function?

Table of contents


  • In brief
  • Ovum view


  • Recommendations for US service providers

Using loyalty programs to address prepaid competition

  • Setting the business context
  • Bringing the strategy to life
  • Outcome assessment


  • Methodology
  • Further reading
  • Author

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