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Introduction

A detailed update of Portugal's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • IPTV took the lead in 2013 from long-time leader cable, where numbers have peaked.
  • Telcos have been the main beneficiaries of cable and DTH churn, which has boosted the success of Portugal Telecom's Meo TV service.
  • Nowo is the new brand, replacing Cabovisao, with aims of providing a simpler proposition against the bundling trend within the market.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Portugal.
  • Assesses the prospects for multiscreen/OTT initiatives in the Portuguese TV market.

Key questions answered

  • What are Nos and Meo doing to boost ARPU?
  • What have the operators done in response to Netflix's presence in the country?

Table of contents

Summary

  • Introduction
  • Download 1: Portugal TV Update

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