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This report analyzes Ovum's Podcast Market Forecast: 2019–24, assessing the growth drivers and inhibitors of the market and the opportunities on offer for key players.


  • Global podcast advertising revenue will nearly triple over the next five years to total $4.5bn in 2024.
  • The number of global podcast monthly listeners will more than double to reach 2.2 billion in 2024. Highly populated India and China will account for more than third of the 1.3 billion listeners added over the forecast period.

Features and Benefits

  • Analyzes how new technologies will accelerate podcast listenership and alternative business models will boost revenues.
  • Examines current market-leading services from Spotify and Apple.
  • Considers how podcast content will diversify to encompass new formats and use cases.

Key questions answered

  • What will drive and inhibit growth in the podcast market?
  • What are the main factors for success for podcast industry players?
  • Which countries and regions will see the fastest growth to 2024, and why?

Table of contents


  • Introduction
  • Download 1: Podcast Market Forecast Report: 2019–24

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