skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Pluto TV, launched in March 2014, aims to condense on-demand online video content into a linear, lean-back experience reminiscent of traditional TV.


  • Although online video is growing in popularity, TV remains dominant in terms of the actual time that viewers spend watching. In the UK, Ofcom’s most recent Communications Market Report found that 69% of the viewing time of adults over 16 was spent watching live broadcast TV in 2014, while just 5% was spent using on-demand/catch-up TV

Features and Benefits

  • Examines the Pluto TV concept and its potential impact on pay-TV and traditional broadcasting companies
  • Assesses the role that short-form on-demand online video content has to play in a linear environment
  • Pluto TV’s example offers key lessons in packaging online video for a TV audience through a linear programming model

Key questions answered

  • What are the drivers behind Pluto's attempt to revert the online video experience to a linear mode of viewing?
  • How can traditional video players incorporate the Pluto concept into their own offerings?

Table of contents

Ovum view

  • Summary
  • Pluto TV aims to take the on-demand out of online video
  • Pluto is moving into the domain of broadcasters
  • Short-form online video has a place in the traditional TV ecosystem


  • Further reading
  • Author

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now