skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


The rise of the paid subscription from niche revenue source just a few years ago can only be described as rapid, and recent record-company results have illustrated the importance of access services to the companies’ bottom lines.


  • As part of our annual look at the latest developments in the music subscription sector, we explain why streaming is now so important for the recorded-music industry and why the rise of access services is the beginning of the end for the well-established trend of straight line growth and decline.

Features and Benefits

  • Details the latest happenings in the paid audio streaming sector and projects how big the sector could be in five years.
  • Explains why streaming could spell the beginning of the end of the simple straight-line growth and decline.

Key questions answered

  • How many paying subscriptions to audio on-demand services will there be by the end of this year?
  • How will the subscriber total change over the next five years?

Table of contents

Ovum view

  • Summary
  • Streaming milestones and tipping points
  • Impressive growth but still an industry in its infancy
  • Plotting the subscription service future


  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now