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Identity-as-a-service (IDaaS) provider Ping Identity’s acquisition last month of UnboundID, a developer of identity management technology focused on service providers, is indicative of how identity and access management (IAM) increasingly needs to address the business-to-consumer (B2C) requirement.


  • UnboundID sold its Identity Services Platform primarily into telcos and cloud service providers, enabling them to consolidate identity data they previously held in silos and make it available to all customer-facing applications.

Features and Benefits

  • Assesses the growing importance of CIAM.
  • Explains how Ping will be able to add in UnboundID's technology to strengthen its offering.

Key questions answered

  • What is CIAM and what will be its impact on the broader IAM market?
  • Who else is a player in CIAM?

Table of contents

Ovum view

  • Summary
  • IAM must encompass B2C functionality
  • Established IAM will need to buy or build CIAM functions
  • Ask your IAM provider about their plans for B2C


  • Further reading
  • Author

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