Consumer & Entertainment Services
Telco loyalty programs are about more than improving churn
ByNicole McCormick 07 Mar 2018
Loyalty programs have long been held as key to indirect monetization for the communications service provider. Upcoming research from Ovum has verified that notion – loyalty schemes improve Net Promoter Scores (NPS – a measure of brand perception) and can help improve churn. They can also lead to net additions growth and can even earn revenues for the operator.