skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Ovum's Pay-TV Leaders and Telco TV Benchmark: 2H16 ranks the world's major providers of pay-TV services against 13 distinct success criteria. This report summarizes the headline indicators and key trends from the latest iteration of the benchmark.


  • Subscriber base size and market share growth are largely flat. With the exception of China's two largest fixed telcos, customer growth remains modest for the majority of individual pay-TV operators, as does the prospect of organically increasing market share.
  • Most operators are maintaining TV and video revenue/ARPU levels. Overall, pay-TV operators' ARPU levels have remained flat, with some players enjoying modest growth in monthly customer revenue and others seeing some erosion.

Features and Benefits

  • Ranks the world's leading pay-TV and telco-TV players against 13 different success criteria.
  • Provides a comparison of leading operators' performance via a range of KPIs including customer connections, pay-TV, OTT video penetration, TV ARPU/revenue, and TV contribution to total revenues.
  • Compares headline KPIs from 2H16 against those from 1H16.

Key questions answered

  • Which players and markets are demonstrating capacity for pay-TV subscriber and ARPU/revenue growth?
  • How significant is pay TV to a given players' overall business in terms of customer growth and retention, and revenue generation?
  • What is behind operators' expansion of their video offerings through the provision of OTT services?
  • What are the roles of telco IPTV and integrated service providers' multiplay offerings within the pay-TV landscape?
  • What are the implications of the various levels of pay-TV operators' reported content opex when compared with the TV revenues they are generating?

Table of contents


  • Introduction
  • Download 1: Pay-TV Leaders and Telco TV Benchmark Analysis: 2H16

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now