skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Ovum's Pay-TV Leaders and Telco TV Benchmark ranks the world's major providers of pay-TV services against 15 distinct success criteria, which may be viewed together or in isolation.


  • The benchmark covers 128 pay-TV operators across 49 countries and includes all the tier-1 and tier-2 players from most markets.
  • The tool provides 15 benchmarks, with ranking categories for total connections by platform (including OTT), IPTV penetration of broadband, TV ARPU/revenue, TV contribution to overall revenues, OTT as a proportion of the total video base, content spend as a proportion of TV revenue, and content spend per video subscriber.
  • Some users want to examine the whole market, while others may wish to drill down on operations that are owned or controlled by telecoms operators (of which 75 are covered). The tool features an option to toggle between viewing benchmarks and KPIs of either all players listed or only telcos.

Features and Benefits

  • Ranks the world's leading pay-TV and telco-TV players against 15 different performance/success criteria.
  • Provides a snapshot of each operators' performance over the last two years via a range of KPIs.
  • Enables isolation of telco benchmark rankings and KPIs from those of the wider spectrum of pay-TV players.
  • Presents a snapshot of selected players' content spend in relation to (reported or estimated) TV service revenue.
  • Also shows estimated content spend per video subscriber among selected operators.

Key questions answered

  • Which pay-TV operators are leaders or laggards in terms of subscriber market share and ARPU/revenue generation?
  • How significant is pay TV to a given player's overall business in terms of customer growth/retention and revenue generation?
  • How successfully are telcos growing their TV and video businesses (either organically via IPTV growth or via M&A and cross-platform expansion)?
  • To what extent are traditional pay-TV operators expanding their video customer bases through the provision of OTT services?
  • What presence do pay-TV operators have in fixed broadband, telephony, and mobile?

Table of contents


  • Introduction
  • Download 1: Pay-TV Leaders & Telco TV Benchmark: 2H18

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now