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Although there might seem to be little connection between the likes of Deezer and Spotify and energy or water suppliers, the willingness of some services and suppliers to experiment suggests that the distribution of recorded music is set to experience another major evolution.


  • Partnerships between digital-music services and communications providers are now commonplace, with metrics from the partnerships largely positive.
  • The stickiness of all-you-can-eat music services – the more they are used, the more users become hooked – has made them one of the top choices for telco bundles of all over-the-top (OTT) content services.

Features and Benefits

  • Looks at the possibilities of expanding the current bundle opportunities for music subscription services.
  • Explains how bundling works and why utilities are likely to be next in line for music subscription services.

Key questions answered

  • What are the mechanics behind a music service bundling with a telecoms operator?
  • Can these services bundle their product with utilities such as gas and electricity?

Table of contents

Ovum view

  • Summary
  • The modern-day music bundle
  • Going beyond the already established
  • Recorded music evolving into a utility


  • Author

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