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Ovum's music subscriber forecast is an assessment of the on-demand audio subscription sector by region and country. The figures include paid subscriptions to on-demand audio services such as Amazon, Apple Music, Deezer, and Spotify.


  • Global music subscriber numbers are set to rise, from 248 million at the end of 2018 to 422 million by the end of 2023.

Features and Benefits

  • Assess the on-demand audio subscription sector by region and country.
  • Details the average revenue per subscriber by region and country.

Key questions answered

  • How many subscribers to music services will there be in five years?
  • Which country will account for the biggest share of total music subscribers in 2023?

Table of contents


  • Introduction
  • Download 1: Paying Music Subscribers and Revenue Forecast: 2018–23

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

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