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Ovum's Pay-TV Leaders and Telco TV Forecast provides subscriber growth and market share projections for a given country's largest service providers, as well as country-level projections for telcos' aggregated TV connections, revenues, ARPU, and pay-TV subscriber market share.


  • Between 2018 and 2023, telco-provided pay-TV subscriptions will increase at a CAGR of 3% globally, compared to 2% for the overall pay-TV market.
  • Telcos' share of the global pay-TV subscriptions market will remain flat at 33% during this period.

Features and Benefits

  • Provides individual service provider subscriber and market share forecasts split by country and technology platform, with the option to toggle between viewing all operator/service provider types and only telcos.
  • Presents aggregated pay-TV and OTT connections subscriber and market share projections for a country's leading pay-TV operators and telcos.
  • Shows the positioning of international players in terms of subscriber volumes and growth by individual country market

Key questions answered

  • Who are the biggest pay-TV and network-based OTT video service providers in a given country market and how do we expect them to perform in terms of subscriber and market share growth?
  • How do telcos compare to other non-telco pay-TV operators in terms of subscriber and market share growth?
  • How are network-based operators managing the transition from traditional pay-TV to OTT video?
  • Who are the key international distributors of pay-TV and OTT video services and how does subscriber growth look for each of their service brands across the various individual territories in which they operate?
  • How will subscriber growth evolve for a given group's individual country operations across each distribution technology platform?

Table of contents


  • Introduction
  • Download 1: Pay-TV Leaders and Telco TV Forecast: 2018–23

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

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