skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Ovum's Pay-TV Leaders and Telco TV Benchmark: 1H18 ranks 129 of the world's major providers of pay-TV services against 14 distinct success criteria. This report summarizes the headline indicators and key trends from the latest iteration of the benchmark.


  • Overall TV subscriber growth is slowing down, averaging at just 2% in 1H18 and 4% year on year. While operators' IPTV and OTT/mobile video bases are growing robustly, the more widely entrenched cable and satellite platforms – which still account for two thirds of pay-TV subscribers served by the operators benchmarked – are in steady decline.
  • The ability to grow video ARPU and revenue levels is constrained by the growing diversity of customer choices. Overall pay-TV revenue and ARPU growth levels remain flat and several market leaders (such as AT&T/DirecTV, Foxtel, Astro, and Mediaset) have suffered ARPU declines as a growing proportion of the base opts for lower-value channel packages, which they can supplement with increasingly popular OTT alternatives. Operators are fighting back against ARPU erosion through a range of measures aimed at raising customer spend on premium content and service options.
  • Some operators are shoring up customer expansion through OTT services, while others are driving ARPU growth. While some operators may take encouragement from take-up of their standalone OTT and mobile-first offerings – which significantly outstrips that of their traditional pay-TV services – they also face substantial ARPU erosion as a result of their diversification into lower-value product segments.

Features and Benefits

  • Ranks the world's leading pay-TV and telco TV players against 14 different success criteria.
  • Provides a comparison of leading operators' performance via a range of KPIs, including customer connections, pay-TV, OTT video penetration, TV ARPU/revenue, and TV contribution to total revenue.
  • Explores the growth in uptake of network operators' OTT video services.
  • Presents a snapshot of selected operators' content spending in relation to TV revenue.
  • Compares headline KPIs from 1H18 against those from 2H17.

Key questions answered

  • Which players and markets are demonstrating capacity for pay-TV subscriber and ARPU/revenue growth?
  • How significant is pay TV to a given players' overall business in terms of customer growth and retention and revenue generation?
  • What is behind operators' expansion of their video offerings through the provision of OTT services?
  • What are the roles of telco IPTV and integrated service providers' multiplay offerings within the pay-TV landscape?

Table of contents


  • Introduction
  • Download 1: Pay-TV Leaders and Telco TV Benchmark: 1H18 Highlights

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now