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Ovum’s Pay-TV Leaders and Telco TV Benchmark ranks the world's major providers of pay-TV services against 14 distinct success criteria, which may be viewed together or in isolation.


  • The benchmark covers 129 pay-TV operators across 49 countries and includes all the tier-1 and tier-2 players from most markets.
  • The tool provides 14 benchmarks, with ranking categories for total connections by platform (including OTT), IPTV penetration of broadband, TV ARPU/revenue, TV contribution to overall revenues, OTT as a proportion of the total video base, and content spend as a proportion of TV revenue.
  • Some users want to examine the whole market, while others may wish to drill down on operations that are owned or controlled by telecoms operators (of which 75 are covered). The tool features an option to toggle between viewing benchmarks and KPIs of either all players listed or only telcos.

Features and Benefits

  • Ranks the world's leading pay-TV and telco-TV players against 14 different performance/success criteria.
  • Provides a snapshot of each operators' performance over the last two years via a range of KPIs including customer connections; pay-TV, OTT video, fixed broadband, fixed telephony, and mobile services; pay-TV market share; monthly TV ARPU/revenue; and TV contribution to total revenues.
  • Enables isolation of telco benchmark rankings and KPIs from those of the wider spectrum of pay-TV players.
  • Presents a snapshot of selected players' content spend in relation to (reported or estimated) TV service revenue.

Key questions answered

  • Which pay-TV operators are leaders or laggards in terms of subscriber market share and ARPU/revenue generation?
  • How significant is pay TV to a given player's overall business in terms of customer growth/retention and revenue generation?
  • To what extent are operators expanding their video customer bases through the provision of OTT services?
  • How much are operators spending in relation to the revenues they generate from retail TV services?

Table of contents


  • Introduction
  • Download 1: Pay-TV Leaders and Telco TV Benchmark: 1H18

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