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As part of Ovum's ongoing Telco Services Innovation Radar project, we reviewed 91 announcements of innovative services launched by service providers around the world in September 2017. Our selection for innovation of the month is Telstra’s One Number eSIM service.


  • Once a wearable and a mobile device are successfully synced and connected to the Telstra network, both devices will share the customer's mobile plan inclusions, such as calls, text, and data.

Features and Benefits

  • Identifies the most innovative service launched in September 2017.
  • Assesses the benefits of adopting eSIM.

Key questions answered

  • What was the most innovative service in September 2017?
  • What can eSIM enable in the future?

Table of contents

Ovum view

  • Summary
  • eSIM, one step closer to replacing a physical SIM
  • eSIM supports service providers in playing a catalyst role in the adoption of IoT and wearables


  • Further reading
  • Author

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