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Our selection for innovation of the month in March is Telenor Norway’s Smart Retail pilot service, which uses highly location-accurate beacons to increase customer engagement with shops, as well as to optimize processes for retailers.


  • With Smart Retail, Telenor has effectively positioned itself to leverage its core telco competencies to move into areas that new technologies enable.

Features and Benefits

  • Identifies the most innovative service launched in March 2018.
  • Identifies the need for such a service in its home and comparable markets.

Key questions answered

  • What was the most innovative service launched in March 2018?
  • What are the key learnings from this innovation?
  • How is it useful to its market?
  • How is it useful to other markets?

Table of contents

Ovum view

  • Summary
  • Telenor shows how telcos can add value to retailers
  • Next steps: Drive usage first, then think about monetization


  • Further reading
  • Author

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