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As part of Ovum's ongoing Telco Services Innovation Radar project, we reviewed 85 announcements of innovative services launched by service providers around the world. This month's most innovative announcement was NTT DoCoMo’s OHaNAS, a voice-activated interactive family toy targeted at children.


  • NTT DoCoMo has been investing in voice recognition technology and also plans to integrate voice features into Internet of Things (IoT) devices for connected living.

Features and Benefits

  • Evaluates the ecosystem that NTT DoCoMo is developing for its voice technology
  • Assesses NTT DoCoMo's and other telcos' prospects for smart home and IoT

Key questions answered

  • What is NTT DoCoMo's OHaNAS service?
  • How does OHaNAS fit into NTT DoCoMo's longer term strategy to participate in the Internet of Things?

Table of contents

Ovum view

  • Summary
  • Creating innovative services for data-savvy Japanese customers
  • OHaNAS aligns with DoCoMo’s voice-centric IoT strategy
  • Despite privacy concerns, robots point to future of connected living


  • Further reading
  • Author

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