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Introduction

As part of Ovum's ongoing Telco Services Innovation Radar project, we reviewed 73 announcements of innovative services launched by service providers around the world in February 2017. Our selection for innovation of the month is MTN Nigeria’s solar energy SME and home bundle, an energy solution that’s supported by mobile billing.

Highlights

  • Mobile billing has been around for more than a decade; however, the combination of a wireless operator’s reach and capitalization on spreading energy solutions to the unconnected is an innovative development.
  • This service is not just pushing products to urban areas; it is a combination of monetizing new untapped revenue streams in a rather challenging economy and expanding the brand’s reach by being perceived as a socially responsible enabler in its economy.

Features and Benefits

  • Assesses an innovative service.
  • Captures innovation opportunities from emerging markets that are transferable to almost any economy with a large urban population.

Key questions answered

  • What can a service provider do to expand its mobile payments solution reach?
  • How can service providers partner with utility companies for mutual benefit?

Table of contents

Ovum view

  • Summary
  • A mix of innovation and a positive-cash-flow corporate social responsibility initiative
  • The potential for other operators

Appendix

  • Further reading
  • Author

Recommended Articles

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Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

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