skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Our selection for innovation of the month is KT’s augmented reality-powered mobile shopping service, AR Market, the first to be launched in South Korea.


  • The service aims to give mobile shoppers an online experience that is comparable to browsing a physical store as shoppers can look at 360-degree AR videos of products using their smartphones and tablets.

Features and Benefits

  • Assesses how a telco is moving into AR.
  • Analyses where KT is positioned in the AR value chain.

Key questions answered

  • What is July's innovation of the month?
  • How has KT moved into AR?

Table of contents

Ovum view

  • Summary
  • KT pursues AR advantage through in-house development
  • Next steps: Find and leverage its place in the AR ecosystem


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now