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Introduction

Our selection for innovation of the month is KT’s augmented reality-powered mobile shopping service, AR Market, the first to be launched in South Korea.

Highlights

  • The service aims to give mobile shoppers an online experience that is comparable to browsing a physical store as shoppers can look at 360-degree AR videos of products using their smartphones and tablets.

Features and Benefits

  • Assesses how a telco is moving into AR.
  • Analyses where KT is positioned in the AR value chain.

Key questions answered

  • What is July's innovation of the month?
  • How has KT moved into AR?

Table of contents

Ovum view

  • Summary
  • KT pursues AR advantage through in-house development
  • Next steps: Find and leverage its place in the AR ecosystem

Appendix

  • Further reading
  • Author

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