skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


As part of Ovum's ongoing Telco Services Innovation Radar project, we reviewed 101 announcements of innovative services launched by service providers around the world in October 2017. Our selection for innovation of the month is Du's Smart Identity blockchain solution.


  • Du, the United Arab Emirates' challenger operator, has introduced a blockchain-backed presence and engagement solution to local enterprises.
  • Branded Du Smart Identity, the platform aims to allow businesses to manage their guest traffic by informing employees on their guests' arrival times.
  • The platform is expected to optimize the customer experience of Du's shops through a secure and fast entry-access system.

Features and Benefits

  • Identifies the most innovative service in October.
  • Analyzes the service as part of a series of blockchain launches in that year.

Key questions answered

  • What was the most innovative service in October?
  • How does it link to other blockchain projects launched by Du?

Table of contents

Ovum view

  • Summary
  • Du is at the forefront of the UAE's commitment to blockchain technology
  • The relevance of blockchain to the health vertical


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now