skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This Ovum Market Radar will examine the current customer data platform (CDP) market landscape in terms of its origins, key features and capabilities, trends and opportunities, and future predictions on how the category will evolve.

Highlights

  • CDPs serve as the digital nervous system for real-time, personalized, multichannel marketing and customer engagement.

Features and Benefits

  • Defines the customer data platform market and outlines the complexities involved.
  • Summarizes the criteria of customer data platforms and recommends actions for technology adoption.

Key questions answered

  • What are the essential criteria that customer data platforms should posses for features and capabilities?
  • What does the future customer data platform market look like in terms of growth?

Table of contents

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

Defining and exploring CDPs

  • Definition and characteristics
  • Key capabilities
  • Business value and applications

Market landscape and participants

  • Market origin and dynamics
  • Key trends in the CDP market
  • Future market development
  • Vendor landscape

Customer Data Platform vendors in the Ovum Market Radar

  • On the Radar: BlueConic
  • On the Radar: BlueVenn's Unify and Engage
  • On the Radar: Exponea
  • On the Radar: Manthan
  • On the Radar: NGDATA
  • On the Radar: Optimove
  • On the Radar: RedPoint Global

Enterprise software vendors launch CDPs

  • Adobe's Real-Time CDP
  • Oracle's CX Unity
  • Highlights
  • On the Radar: Salesforce Customer 360

Appendix

  • Market Radar
  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now