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This Market Radar explores the origins of the AR cloud and the business value, market dynamics, vendor landscape, and future developments necessary for the universal adoption of the AR cloud. Vendors covered are Blockv, ContextGrid, Immersal, and Visualix.


  • The AR cloud will eventually serve as the data framework that will enable augmented experiences to occur across apps and locations, changing the future of information.
  • The AR cloud involves a complex architecture with numerous technology layers to function.

Features and Benefits

  • Analyzes the potential benefits of the AR cloud for enterprises in terms of customer engagement.
  • Discusses the origins of the AR cloud.

Key questions answered

  • What are the challenges stalling the AR cloud from gaining momentum?
  • What are the characteristics and architecture of the AR cloud?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Defining and exploring AR cloud

  • Definition and characteristics
  • Key capabilities
  • Business value and applications

Market landscape and participants

  • Market origin and dynamics
  • Key trends in the AR cloud market
  • Future market development
  • Vendor landscape

Vendors on the Ovum Market Radar in AR cloud

  • On the Radar: Blockv
  • On the Radar: ContextGrid
  • On the radar: Immersal
  • On the Radar: Visualix


  • On the Radar
  • Methodology
  • Author

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