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This Ovum Decision Matrix examines the leading players in the enterprise social networking market and assesses their relative strengths and weaknesses.


  • Enterprise social networking products, in whatever guise they might take, are designed to facilitate and structure mass communication, cooperation, and collaboration communities, and to surface the information that flows through them in timely and pertinent ways.
  • Ovum has monitored the enterprise social networking landscape for nearly a decade, and our research suggests that this category of software has not yet reached the "late majority" stage of market adoption, which means that a sizable part of the addressable market is still seeking insight and business value.
  • Many enterprise products now exhibit "social capabilities," but enterprise social networking products are distinct in their ability to span entire organizations, providing an engagement platform that enables every employee to connect and participate, contribute and collaborate, and cooperate and engage.

Features and Benefits

  • Compares the functionality of enterprise social networking products from the the perspective of end-user features. Assesses social features, collaboration features, end-user experience features, and content management features.
  • Compares the functionality of enterprise social networking products from the the perspective of IT management and corporate developers. Assesses deployment features, administration features, and developer features.
  • Considers the global market impact of enterprise social networking products based on the assessment of six indicators: revenue, market competitiveness, customer deployments, geographical penetration, vertical industry penetration, and market segment focus.

Key questions answered

  • Who are the leaders, challengers, and followers in the enterprise social networking market?
  • What are the key strengths and weaknesses of IBM Connections, Jive, MangoApps, Microsoft Yammer, Salesforce Chatter, SAP Jam Collaboration, and Socialcast by VMware?
  • From the perspective of the enterprise social networking market, what opportunities and threats face IBM, Jive Software, MangoApps, Microsoft,, SAP, and VMware?

Table of contents


  • Catalyst
  • Ovum view
  • Key findings

Vendor product selection

  • Inclusion criteria
  • Exclusion criteria
  • Methodology
  • Ovum ratings
  • Ovum Interactive Decision Matrix

Product and market analysis

  • Ovum Decision Matrix: Enterprise Social Networking, 2016–17
  • Ovum Decision Matrix: Leaders
  • Ovum Decision Matrix: Challengers
  • Ovum Decision Matrix: Followers
  • Market outlook and emerging vendors

Product evaluations and comparison

  • Product assessment: End-user features
  • Product assessment: IT management features
  • Product assessment: Market impact

Product analysis

  • IBM Connections: Ovum Decision Matrix – Leader
  • Jive: Ovum Decision Matrix – Leader
  • MangoApps: Ovum Decision Matrix – Challenger
  • Microsoft Yammer: Ovum Decision Matrix – Challenger
  • Salesforce Chatter: Ovum Decision Matrix – Follower
  • SAP Jam Collaboration: Ovum Decision Matrix – Challenger
  • Socialcast by VMware: Ovum Decision Matrix – Follower


  • Further reading
  • Author

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