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Organizations need to digitally transform themselves in order to address the needs of the millennial generation (employees and consumers). A relatively quick win as far as digital transformation is concerned is web experience management (WEM).


  • WEM is an important element of a digital transformation strategy and a quick win in terms of supporting the demands of consumers and employees.

Features and Benefits

  • Compares leading WEM products across the dimensions of technology, execution, and market impact.
  • Discusses the benefits of implementing WEM and how it can help with digital transformation.

Key questions answered

  • Which vendors are leaders, challengers, and niche vendors?
  • What are the strengths and weaknesses of each product featured?

Table of contents


  • Catalyst
  • Ovum view
  • Key findings

Vendor solution selection

  • Inclusion criteria
  • Exclusion criteria
  • Methodology
  • Ovum ratings
  • Ovum Decision Matrix Interactive

Market and solution analysis

  • Ovum Decision Matrix: Web Experience Management, 2016–17
  • Market leaders: Adobe, IBM, OpenText TeamSite, OpenText WEM, Oracle, SDL, and Squiz
  • Market challengers: Crownpeak, Episerver, and Sitecore
  • Niche vendors: CoreMedia, Kentico, and Magnolia

Market leaders

  • Market leaders: technology
  • Market leaders: execution
  • Market leaders: market impact

Vendor analysis

  • Adobe Experience Manager v6.2 (Ovum recommendation: Leader)
  • CoreMedia Digital Experience Platform (Ovum recommendation: Niche vendor)
  • Crownpeak Digital Experience Management Platform, Evergreen SaaS (Ovum recommendation: Challenger)
  • Episerver Digital Experience Cloud (Ovum recommendation: Challenger)
  • IBM Digital Experience Software, v8.5 (Ovum recommendation: Leader)
  • Kentico Software, Kentico Enterprise Marketing Solution, 10.0 (Ovum recommendation: Niche vendor)
  • Magnolia International Limited, Magnolia Enterprise Edition 5.4.8 (Ovum recommendation: Niche vendor)
  • OpenText TeamSite and LiveSite, 8.2 (Ovum recommendation: Leader)
  • OpenText Web Experience Management, 1 (Ovum recommendation: Leader)
  • Oracle Web Experience Management (WebCenter Sites and Sites Cloud Service) (Ovum recommendation: Leader)
  • SDL Web 8 (Ovum recommendation: Leader)
  • Sitecore, Sitecore Experience Platform 8.2 (Ovum recommendation: Challenger)
  • Squiz Customer Experience Platform, 5.3.4 (Ovum recommendation: Leader)


  • Methodology
  • Further reading
  • Author

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