skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Organizations need to digitally transform themselves in order to address the needs of the millennial generation (employees and consumers). A relatively quick win as far as digital transformation is concerned is web experience management (WEM).

Highlights

  • WEM is an important element of a digital transformation strategy and a quick win in terms of supporting the demands of consumers and employees.

Features and Benefits

  • Compares leading WEM products across the dimensions of technology, execution, and market impact.
  • Discusses the benefits of implementing WEM and how it can help with digital transformation.

Key questions answered

  • Which vendors are leaders, challengers, and niche vendors?
  • What are the strengths and weaknesses of each product featured?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key findings

Vendor solution selection

  • Inclusion criteria
  • Exclusion criteria
  • Methodology
  • Ovum ratings
  • Ovum Decision Matrix Interactive

Market and solution analysis

  • Ovum Decision Matrix: Web Experience Management, 2016–17
  • Market leaders: Adobe, IBM, OpenText TeamSite, OpenText WEM, Oracle, SDL, and Squiz
  • Market challengers: Crownpeak, Episerver, and Sitecore
  • Niche vendors: CoreMedia, Kentico, and Magnolia

Market leaders

  • Market leaders: technology
  • Market leaders: execution
  • Market leaders: market impact

Vendor analysis

  • Adobe Experience Manager v6.2 (Ovum recommendation: Leader)
  • CoreMedia Digital Experience Platform (Ovum recommendation: Niche vendor)
  • Crownpeak Digital Experience Management Platform, Evergreen SaaS (Ovum recommendation: Challenger)
  • Episerver Digital Experience Cloud (Ovum recommendation: Challenger)
  • IBM Digital Experience Software, v8.5 (Ovum recommendation: Leader)
  • Kentico Software, Kentico Enterprise Marketing Solution, 10.0 (Ovum recommendation: Niche vendor)
  • Magnolia International Limited, Magnolia Enterprise Edition 5.4.8 (Ovum recommendation: Niche vendor)
  • OpenText TeamSite and LiveSite, 8.2 (Ovum recommendation: Leader)
  • OpenText Web Experience Management, 1 (Ovum recommendation: Leader)
  • Oracle Web Experience Management (WebCenter Sites 12.2.1.1.0 and Sites Cloud Service) (Ovum recommendation: Leader)
  • SDL Web 8 (Ovum recommendation: Leader)
  • Sitecore, Sitecore Experience Platform 8.2 (Ovum recommendation: Challenger)
  • Squiz Customer Experience Platform, 5.3.4 (Ovum recommendation: Leader)

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now