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This report discusses the trends that shaped this year's OTTtv World Summit conference, held in London in November.


  • Now that OTT video is a mainstream proposition, its quality of experience must be at least equal to traditional broadcast and ideally better than it. But for large-scale live event streaming, this remains a challenge.
  • There were concerns that the fragmented nature of TV and video today – characterized by multiple service providers and platforms offering a diverse range of content to an audience split by demographics, devices, and culture – might confuse and frustrate consumers, rather than represent convenience and choice.
  • Throughout the conference, delegates spoke about working with Netflix and Amazon rather than trying to compete head on with the big global OTT natives.

Features and Benefits

  • Understand the trends that shaped this year's OTTtv World Summit conference.
  • Learn where to explore these trends further thanks to Ovum research cited.

Key questions answered

  • What are the broad implications for operators considering adopting Android TV?
  • What benefits can operators derive from integrating third-party OTT video services into their TV and video platforms?
  • How can service providers address the overwhelming choice that's confusing consumers?

Table of contents


  • Ovum view
  • Key messages
  • Recommendations for service providers


  • Further reading
  • Author

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