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Ovum’s OTT Video Innovation Tracker is published as four standalone reports. This is the second part, which looks at OTT video providers and outlines new trends that appeared in 2016.


  • Movies reemerged as the leader in terms of content offered in 2016, surpassing TV series.
  • More than 300 OTT services launched in 2016, but most were existing services expanding to new markets.

Features and Benefits

  • Analyzes the development of OTT video services on a global basis.
  • Assesses the expansion of OTT video services around the world.

Key questions answered

  • What impact has the popularity of SVOD had on OTT video services?
  • What impact has original programming had on OTT video service availability?

Table of contents


  • Introduction
  • Download 1: OTT Video Innovation Tracker: Providers, March 2017

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