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Ovum has finalized a major revision of its global OTT Video analysis. The extended OTT Video Forecast report covers all the world regions and Ovum's 19 tier 1 territories.


  • Total worldwide revenue from paid-for digital video, across both transactional and subscription platforms, will increase by almost one-fifth this year, reaching almost $14bn in 2015.
  • This year subscription VOD (SVOD), by far the largest area of OTT video revenue, is set to generate two-thirds of the world's OTT video business .
  • The number of consumers subscribing to stand-alone SVOD services is forecast to grow 25% in 2015, meaning the total number of global SVOD subscribers will exceed 100 million for the first time, a major milestone in the development of the OTT video.

Features and Benefits

  • The OTT Video Forecasting Tool covers the three mainstream platforms EST, TVOD, and SVOD, across revenues, transactions, and subscribers.
  • Additional forecasting metrics include SD, HD, and 4K video resolution splits, plus basic genre splits across movie and TV content.
  • The usage of OTT video is analyzed by active devices, comparing different device types used across the core OTT video platforms.
  • Ovum's new OTT Video forecasting tool allows cross-market analysis for all core metrics covering a five-year forecasting period to 2019.

Key questions answered

  • What platforms are key to success in the OTT video markets of today and tomorrow?
  • What market territories are going to drive growth across digital video in the years to 2019?
  • In the increasingly converged world, how will the various OTT video platforms be accessed by different types of connected devices?
  • What type of content, and in what resolution, will drive the global OTT video market in the next five years?
  • What is the potential for SVOD in developing markets?

Table of contents


  • Introduction
  • Download 1: OTT Video Forecast: 2015 –19

Have any questions? Speak to a Specialist

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