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This tracker enables a detailed evaluation of the top 18 social messaging and VoIP players based on KPIs such as historical messaging traffic, subscribers, and revenues, plus Ovum estimates of growth until 2017.


  • Includes a sortable database of news stories capturing key events in the messaging industry.
  • Contains graphical analysis of KPIs from various social messaging players.

Features and Benefits

  • Provides historical data and Ovum estimates that allow for a better understanding of the market
  • Includes KPI data sorted by quarter to allow for comparison across players.

Key questions answered

  • How many subscribers will WhatsApp have by 2017?
  • What is the volume of messaging traffic for Facebook Chat?
  • How much revenue did Line bring in through games?
  • How many active users does iMessage have?

Table of contents


  • Introduction
  • Download 1: OTT Communications Tracker: 4Q14

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